The founders of Effectuality came from different companies
in the desktop publishing and design, computer software and internet
media industries. As employees of new economy companies, we experienced
this continually evolving economy from different perspectives. However,
there were common experiences in each of these types of companies.
To some extent, the companies were all experiencing the following:
- Fast, unpredictable growth
- Dynamic and constantly evolving needs
- Employees who were versatile enough to research and find solutions
to these needs.
- Inability to find and keep experienced staff
- The constant need to get something done quickly or 'yesterday'
These experiences with our previous employers lead directly
to the reasons we determined that there was an unfulfilled need
and started this company. Specifically, our focus and strength is
the small and medium sized new economy companies whose needs do
not fit neatly into standard solutions. Our founding philosophy
is:
- We have a good understanding of your needs and situation before
your project comes to our attention.
- We propose solutions that meet your needs most effectively
and cost effectively and then execute to produce the desired
results.
- We free your staff up to do what they were hired to do by
providing a complete solution, from production to fulfillment.
Our solutions combine quality, service, knowledge, flexibility
and price into the most effective and complete solution to meet
your needs. Essentially we believe this comes down to comparative
advantage. You have a comparative advantage in your companies
core activities whereas we have a comparative advantage in providing
complete media solutions. By focusing on your strengths, you
also reinforce employee satisfaction and retention, scaleable
outsourcing of non-core activities, and solution stability via
your partnership with us to provide a complete solution.
- By specializing in a complete suite of media related services
for new economy companies we provide a single source for your
needs. Our current services can be customized to your needs.
Please contact us about a complete front to back post development
solution including release and configuration management, software
and media escrow, off site release and backup storage, media
and packaging design, media production, and fulfillment.
We look forward to hearing from you and producing a complete
solution to meet all of your unique needs!
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